False Profits Pilot Being Redeveloped; Three Scripts Ordered & Cast Extended



ABC has announced that False Profits would be redeveloped after passing on the drama pilot earlier this evening.

False Profits is a soapy comedy-drama that "follows a team of down-and-out women in suburban Arizona as they fight their way to the top of the cutthroat world of a multi-level marketing cosmetics business" (logline from Deadline). It stars Scandal's Bellamy Young, Teen Wolf's Shelley Hennig, and Ugly Betty's Vanessa Williams. ABC Studios produces the project.

"I hear that the comedic soap, from ABC Studios, is very much alive and remains in priority development. I hear the project is opening a writers room to generate three additional scripts and the cast of the pilot, led by Bellamy Young and Vanessa Williams, who I hear both tested very well, are being extended. False Profits would be in consideration for a midseason pickup." (deadline)

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