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TVRG Ratings Library -- Daytime Soaps

Written Profiling an Unkillable Genre's Ratings by Bridger Cunningham

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Behold the latest installment in TV Ratings Guide's Ratings Library Anthology.  TVRG already possessed 97 entries, comprised of 56 Primetime Ratings History, 40 Sitcom Scorecards and a Preview of Yearly Schedules which will add 40 more entries all through 2018.  And now, we add 34 years of Daytime Soap Opera Ratings, bringing the total for the Ratings Library, bringing the total as of 12.9.17 to 132 entries with 75 left to profile.

Soap are often mocked for their campiness and asinine dialogue.  However, they are a durable genre which miraculously survived a deliberate purge in the late 2000's/early 2010's.  Once striking its zenith with 19 entries in the 1969-70 season, 2012 onward has featured four durable survivors.  Along the way, nine contenders were crowned 1st place, with The Young and the Restless carrying the crown for a current 29-year run, followed closely by defunct As the World Turns owning the title for 20 years and General Hospital taking an honorable 9 years.

Soaps went through a cavalcade of evolution.  The 50's started by carrying radio soaps over to television, with only Guiding Light surviving the transition.  This decade funded production with product placement sponsors such as Proctor and Gamble, and all of course advertising household soaps.  The 60's featured NBC and ABC entering the arena, and geometry lessons built viewers as NBC launched its soap blocks to prominence with popular love triangles.  The 70's sought relevance and youth, followed by the 80's displaying, glamour, glitz and action-adventure capers.  The genre peaked by 1994, and the OJ Simpson trial of 1995 offset the eternal decline in Nielsen's.  The 2000's and 2010's featured the endings of several franchises which spanned multiple decades, and yet a scant four still remain.  Enjoy the ensemble of Nielsen data.

1950-58 -- The Beginnings on CBS


1950-51 COMING SOON
1951-52 COMING SOON
1952-53 COMING SOON
1953-54 COMING SOON
1954-55 COMING SOON
1955-56 
COMING SOON
1956-57 
COMING SOON
1957-58 
COMING SOON

1958-66 -- NBC and ABC Enter the Game


1958-59 COMING SOON
1959-60 COMING SOON
1960-61 COMING SOON
1961-62 
COMING SOON
1962-63 
COMING SOON
1963-64 COMING SOON
1964-65 COMING SOON
1965-66 
COMING SOON

1966-73 -- Scheduling Blocks Shape Soap Geometry


1966-67 COMING SOON
1967-68 
COMING SOON
1968-69 
COMING SOON
1969-70 
COMING SOON
1970-71 
COMING SOON
1971-72 COMING SOON
1972-73 
COMING SOON

1973-78 -- A Play For Social Relevance and Little to Laugh At



1973-74 COMING SOON
1974-75 COMING SOON
1975-76 
COMING SOON
1976-77 http://www.tvratingsguide.com/1971/12/1976-77-soap-ratings.html
1977-78 
http://www.tvratingsguide.com/1971/12/1977-78-soap-history.html

1978-84 -- ABC's Love in the Afternoon


1978-79 http://www.tvratingsguide.com/1971/12/1978-79-soap-history.html
1979-80 
http://www.tvratingsguide.com/1971/12/1979-80-soap-ratings.html
1980-81 
http://www.tvratingsguide.com/1971/12/1980-81-soap-ratings.html
1981-82 http://www.tvratingsguide.com/2017/12/1981-82-soap-ratings.html
1982-83 
http://www.tvratingsguide.com/1971/12/1982-83-soap-ratings.html
1983-84 http://www.tvratingsguide.com/1971/12/1983-84-soap-history.html

1984-89 -- Late 80's Declines

1984-85 http://www.tvratingsguide.com/1971/12/1984-85-soap-ratings.html
1985-86 http://www.tvratingsguide.com/1971/12/1985-86-soap-ratings.html
1986-87 http://www.tvratingsguide.com/1971/12/1986-87-soap-ratings.html
1987-88 http://www.tvratingsguide.com/1971/12/1987-88-soap-ratings.html
1988-89 http://www.tvratingsguide.com/1971/12/1988-89-soap-ratings.html


1989-85 -- The 90's Golden Period

1989-90 http://www.tvratingsguide.com/1971/12/1989-90-soap-ratings.html
1990-91 http://www.tvratingsguide.com/1971/12/1990-91-soap-ratings.html
1991-92 http://www.tvratingsguide.com/1971/12/1991-92-soap-ratings.html
1992-93 http://www.tvratingsguide.com/1971/12/1992-93-soap-ratings.html
1993-94 http://www.tvratingsguide.com/1971/12/1993-94-soap-ratings.html
1994-95 http://www.tvratingsguide.com/1971/12/1994-95-soap-ratings.html

1995-2006 -- OJ Kills the Soaps


1995-96 http://www.tvratingsguide.com/1971/12/1995-96-soap-ratings.html
1996-97 http://www.tvratingsguide.com/1971/12/1996-97-soap-ratings.html
1997-98 http://www.tvratingsguide.com/1971/12/1997-98-soap-ratings.html

1998-99 http://www.tvratingsguide.com/1971/12/1998-99-soap-ratings.html
1999-00 http://www.tvratingsguide.com/1971/12/1999-2000-soap-ratings.html
2000-01 http://www.tvratingsguide.com/2017/12/tvrg-ratings-library-daytime-soaps.html
2001-02 COMING SOON
2002-03 COMING SOON
2003-04 COMING SOON
2004-05 COMING SOON
2005-06 http://www.tvratingsguide.com/1971/12/2005-06-soap-ratings.html


2006-12 -- One By One, The Soaps Die

2006-07 http://www.tvratingsguide.com/2017/08/2006-07-soap-ratings-one-more-soap-ends.html
2007-08 http://www.tvratingsguide.com/2017/08/2007-08-soap-ratings-wga-strike-and.html
2008-09 
http://www.tvratingsguide.com/2017/08/2008-09-soap-ratings-power-outage.html
2009-10 http://www.tvratingsguide.com/2017/08/2009-10-mercury-in-retrograde-leaves-as.html
2010-11 http://www.tvratingsguide.com/2017/08/2010-11-soap-ratings-end-of-era-all-all.html
2011-12 http://www.tvratingsguide.com/2017/08/2011-12-soap-ratings-one-life-to-live.html

2012-Present -- And Then There Were Four

2012-13 http://www.tvratingsguide.com/2017/08/2012-13-new-york-purge-cools-most.html
2013-14 http://www.tvratingsguide.com/2017/08/2013-14-soap-ratings-gh-ticks-up-y.html
2014-15 COMING SOON
2015-16 COMING SOON
2016-17 COMING SOON
2017-18 COMING SOON