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FOX Relative Ad Rates + Analysis

Remember, we don't have information on streaming viewership or other behind-the-scenes factors that would sway the decisions, but rather just the Live + Same Day ratings.

Relative Ad Rates
Remember, a 100 in this list means the show has the average ad rate of all FOX shows.
Show Relative Ad Rate
Empire
251
Star
123
The Simpsons
116
Family Guy
114
The Gifted
110
Lethal Weapon
109
9-1-1
106
Ghosted
103
Lucifer
99
The Mick
87
Hell's Kitchen
78
Brooklyn Nine-Nine
77
The Last Man On Earth
77
The Orville
74
Gotham
73
Bob’s Burgers
62
The Exorcist
41

High on Empire, But Less So Than Before
Advertisers are seemingly still very high on Empire, though its ad rate fell 30% from last season, acknowledging the sharp declines the show has been facing. Luckily, sister show Star is next on the list, and while far behind Empire's ad rate, looks as if the network and advertisers are expecting it to be a staple.

Bob's Burgers Up, But Still Low
Bob's Burgers saw a 14% increase in its ad rate this season compared to last season, though it is still only at 62% of FOX's average ad rate, the second lowest-rated on the network. Interestingly, so far it is doing nearly the same as Family Guy, despite the latter having aired in the football halo before. It's FOX's #6 show, and would have been #5 had it not been for The Orville's special Sunday airings.

Mediocre Thursday Night
FOX is trying to figure out what Thursday night means to them in a world without American Idol, and the latest attempt is DC show Gotham and Seth MacFarlane's The Orville paired up. So far, both are doing decently and are looking to live up to their rates. Since we've found success before in predicting renewals and cancelations of veteran shows with their ad rates, it's important to keep a close watch on Gotham to see if it dips below that 73. So far things are looking solid for it.

9-1-1 Will Be A Priority Midseason
While we don't know what the ad rates are for midseason shows like The Resident and LA --> Vegas will be, we do know that Ryan Murphy's new show 9-1-1 will hover around or slightly above the average ad rate for FOX's shows. In order to live up to its ad rate, chances are it'll get a decent time slot in the spring.

There's so much more, both those are a few of the highlights from this chart. What do you think? Let us know in the comments below!