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1965-66 Ratings History -- CBS Dominates the District With Sitcom Silliness

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Behold a rare treasure trove of illusive sitcom data.  As promised, TV Ratings Guide continues its ongoing efforts to deliver comprehensive ratings data as it becomes available.  Previously, data before 1984 was non-existent in a comprehensive table or list. The September 2, 2017 bulldozed that Nielsen wall, breaking into the 1983-84 data.  The overall Ratings History will follow shortly, but not before reporting another leading development in TVRG's ongoing ratings anthology series.  After thoroughly researching the internet for ratings, a Star Trek fan check site unveiled valuable data which resurrected a new chain of ratings to report, as they located valued Nielsen Rankings from the 30th-70th Nielsen rankings from an August 1967 article from American Television history.  When peering further, not only did this article possess the data from 1966-67, but also had 1964-66 data intact.  Nielsen ratings are not revealed, but ranks and shares are reported.  This finding, along with a listing of renewed and cancelled shows for the season, crafted enough data for TVRG to compose a Sitcom Scorecard and Ratings History for the year. 


Trending Hot -- CBS sitcoms proved to be the surviving staple folks recall more than half a century later.  Conversely, westerns were popular in the 50's and 60's and are only remembered via title.  Variety shows continued to proliferate all three flagships.  

Trending Tepid -- ABC sensation such as Peyton Place cooled down after igniting the Nielsens the previous year with Mia Farrow.  Movie evenings also experienced similar fortunes.


Trending Cold - Monster shows and middling sitcoms left the air after 2-3 seasons.  NBC sitcoms did not fare well, and gameshows began to descend downward in the ratings.

Sources

1. http://fbibler.chez.com/tvstats/by_5_yr_period/top_programs_1965-1970.html
2. American Television History, 1967 -- http://americanradiohistory.com/Archive-Television-Magazine/Television-1967-Aug.pdf
3. https://en.wikipedia.org/wiki/1965%E2%80%9366_United_States_network_television_schedule