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Jess's Take: The Freeform Death March Continues


Welcome to another installment of Jess's Take! Since summer is approaching, I thought I would provide some filler articles until the fall television season approaches. In this installment, I definitely have a lot to say about cable channel Freeform.

Freeform (or shall I say Freefall) continues its ratings downward spiral, to the point where the highest rated show outside of Pretty Little Liars regularly gets a 0.2 in the adults 18-49 demographic. Last week, Famous in Love plunged below a 0.1 in the key demographic. Add to the fact that the entire first season was available on the Freeform website and app. That 0.09 is close to the lowest rating that Guilt and Beyond got. All this adds to the many instances that show that Freeform is collapsing before our very eyes.

Case in point, I want to talk about the new talk show Truth & Iliza. The show stumbled in its debut with a 0.03 in the A18-49 demographic. That is lower than any premiere I've seen left to date. Take away the 3 from that number, and you have a show that has premiered at the Blutarsky. It also had only 92,000 viewers for the premiere. That's also puzzling to me. The viewership has drifted lower each week, from 92,000, to 85,000 viewers, to last week's 74,000 viewers. The key A18-49 demographic has fluctuated between 0.02 and 0.03 each week. Both numbers round down to 0.0. That should be an automatic certain cancelation and should scream pull me, but that dud is continuing to air out its order on a dud cable network.

I really do not understand why Freeform's ratings struggles are not as public as Viacom's is, but the network formerly known as ABC Family and its leadership needs to be held accountable for the continued ratings decline. Even binge watching cannot save this sinking ship. So, I shall provide the sweet sound of the Hamiltones that also has the biggest hee-haw.

This concludes this installment. Stay tuned to the TV Ratings Guide for more updates.