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Ad Rates and Ratings: CBS Edition 1

After much wait, here is the first Ad Rates and Ratings article for CBS. I'm still working on the other networks.

As mentioned in a previous article, the research, which puts a show's ad rate in direct correlation with its expected rating, helped explain the renewals and cancellations of virtually all the veteran bubble shows (you can read more about it here). Last time, I did not include reality shows in the equation, and I've been debating whether or not I should do so this time around, but decided against it in the end since it went so well last time without it.

First, some important numbers:

2015-16 Expected C3: 1.703
2016-17 Expected C3: 1.477
2015-16 Average Ad Rate: $130,663.909
2016-17 Average Ad Rate: $119,760.826
2015-16 A18-49: 1.4892
2016-17 Expected A18-49: 1.291

This year, I've decided to break down the numbers into both estimated C3 and estimated A18-49, and have presented both below in a table for convenience. Enjoy, and let's see where this gets us!

Show C3 A18-49
The Big Bang Theory
3.77
3.29
Kevin Can Wait
2.09
1.83
Man with a Plan
1.65
1.44
2 Broke Girls
1.80
1.57
The Odd Couple
1.41
1.24
Scorpion
1.44
1.25
NCIS
1.99
1.74
Bull
1.77
1.55
NCIS: NO
1.27
1.11
Criminal Minds
1.66
1.45
Code Black
1.35
1.18
The Great Indoors
1.88
1.64
Mom
1.58
1.38
Life in Pieces
1.84
1.61
Pure Genius
1.14
1.00
MacGyver
0.94
0.82
Hawaii 5-0
1.00
0.87
Blue Bloods
0.97
0.85
NCIS: LA
1.41
1.23
Madam Secretary
1.33
1.16
Elementary
1.02
0.89