WHAT'S NEW?
Loading...

Estimated CPMs for Current Returning Series

A CPM (Cost Per Mille) is the estimation of how much it costs for an advertiser to reach 1,000 people. I made these estimates using the ratings from the 2014-2015 season, as well as the AdAge
estimates for the ad prices this season. Not all shows were listed on AdAge, so I went to Variety instead.

To put this into perspective, the CPM is integral in determining what a fair ad price estimate is for a show, which is defined as the product of the number of spots desired, the number of viewers aged 18-49 in thousands, and the CPM.

ABC


Show CPM ($)
Marvel’s Agent Carter
70.46
Galavant
67.37
How to Get Away with Murder
67.30
Marvel's Agents of SHIELD
66.72
Scandal
61.39
Modern Family
59.25
Castle
56.76
Nashville
56.34
Once Upon a Time
56.21
The Middle
55.87
Fresh Off The Boat
54.69
Blackish
53.88
Secrets & Lies
53.49
Grey’s Anatomy
52.15
The Goldbergs
49.79
20/20
44.80
Dancing with the Stars
43.49
Shark Tank
42.88
Last Man Standing
40.08
The Bachelor
38.20
America’s Funniest Home Videos
36.73

CBS

Show CPM ($)
Elementary
65.65
The Big Bang Theory
63.49
The Good Wife
62.89
Madam Secretary
54.46
NCIS: LA
54.11
60 Minutes
50.38
Mom
49.75
Hawaii 5-0
49.34
NCIS
49.18
Criminal Minds
49.08
Scorpion
48.45
NCIS: NO
47.68
CSI: Cyber
46.49
Blue Bloods
46.38
The Amazing Race
44.10
Survivor
43.52
48 Hours
32.49
CW

Show CPM ($)
The Vampire Diaries
49.14
The Originals
43.56
iZombie
42.01
Jane the Virgin
41.07
Reign
39.03
The Flash
38.66
Arrow
37.47
Supernatural
34.64
FOX

Show CPM ($)
New Girl
90.72
Empire
76.95
The Simpsons
68.15
Family Guy
60.98
Brooklyn 9-9
60.53
Bones
60.13
Gotham
54.33
American Idol (Wednesday)
53.41
Sleepy Hollow
49.92
Bob’s Burgers
48.24
American Idol (Thursday)
45.77
MasterChef Junior
45.41
World’s Funniest
40.98
NBC

Show CPM ($)
The Blacklist
64.94
The Voice (Tuesday)
62.61
Chicago Fire
61.41
Chicago PD
60.75
The Biggest Loser
59.06
The Voice (Monday)
58.82
Grimm
55.61
The Mysteries of Laura
45.46
Law & Order: SVU
41.43
Dateline Friday
32.94
Undateable
23.40