WHAT'S NEW?
Loading...

2000-01 Soap History

Written by Bridger Cunningham


No schedule changes occurred to the lineup


The new decade/millennium brought unilateral drops with 1st Place Y&R dropping into the 5's, the first time since its earlier years it traversed this range.  3rd-8th Place contenders shoveled town an average of two-tenths, Passions held steady and PC shed a half point of its already meager rating.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1979-80 Soap Ratings

Written by Bridger Cunningham



ABC was trouncing NBC and CBS in the ratings, and CBS decided to revamp the lineup in February.  Y&R was its strongest contender, so the network decided to expand it to 60 minutes and move it to 1:00.  In order to accommodate, ATWT and GL bumped back one hour.  and after 29 years, Love of Life left the air.



GH's popularity continued to soar as it gained another 1.8 points and pushed past All My Children into 1st place.  ATWT continued continued to plunge despite its neighbors gaining.  NBC contunued to tunnel downward.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1978-79 Soap History

Written by Bridger Cunningham


NBC was getting trounced in the ratings by ABC, which robbed its show-pony Another World of an entire point.  Come May 1979, the 15th anniversary of AW, NBC decided to grab for more innovation and augmented the soap to 90 minutes.  To accommodate, NBC pushed DAYS back to 1:00 directly against All My Children, and The Doctors back to 2:00.  The experiment failed asthe network's ratings woes continued.



All My Children usurped As the World Turns' 20-year run in 1st Place, and the entire lineup perked up.  The real MVP was General Hospital, which perked up 24% and gained 1.7 ratings points, jumping from 8th Place to 2nd.  In this windfall, EDGE regained six-tenths and matched CBS' ailing Love of Life.  OLTL gained six-tenths, and Ryan's Hope gained two-tenths.  CBS' empire began to crumble despite Y&R's surge into 3rd place.  NBC fell apart due to moves as viewers did not embrace a 90-minute soap. 

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1977-78 Soap History

Written by Bridger Cunningham


Expansion fever continued to sweep CBS and ABC as Guiding Light eyeballed an hour-long expansion late in 1977.  This expansion threatened ABC's OLTL and GH with the very overlap they used to crush NBC's The Doctors.  Eyeing ruin, ABC decided to go for broke and expanded both soaps to 60 minutes, crossing over GL.  GH was in threat of cancellation and had six months to shape up or ship out.  The strategy worked as GH finally broke its 70's drought.




AMC's 1977 expansion paid off as the show pushed into 3rd and closely edged its upper competition.  Its expansion severely damaged DAYS, which dropped to 10th Place after shedding over a point.  Their expansion also robbed GL of the same measure.  ABC's remaining stable couldn't catch a break as most hovered in the middle of the pack, and newly recycled EDGE dropped a point.  Lovers and Friends rebranded itself For Richer, For Poorer and gained a tenth, though it remained in the back of the pack.  Search for Tomorow also lost a point as may did this season.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1976-77 Soap Ratings

Written by Bridger Cunningham


ABC opted to ramp up its roster as CBS and NBC expanded three of its soaps to 60 minutes in 1975.  They needed help as their entries rest in the middle of the pack.  They negotiated expanding burgeoning Ryan's Hope to 60 minutes (as the series was the only entry at 1:00, and it would have bypassed CBS and NBC's 1:30 hour-long entries).  The producers, however, were not up to doubling the work.  In an effort to thwart 2nd place Another World from killing GH and OLTL, they expanded both 15 minutes and pushed programming back to 2:30.  The strategy worked, as viewers were less apt to change the channel to AW at 3:00 as OLTL ran over an additional 15 minutes. 

While RH refused to expand, AMC was up for the task and expanded to 60 minutes in April 1977.  They rotated positions with RH and returned to their prior launch timeslot.  AMC cut off CBS's ATWT and NBC's DAYS.  ABC's aggressive tactic paid off, as their lineup picked up momentum and AMC pushed past DAYS.  And AW spinoff Somerset ended after nearly 7 years and revamped as Friends and Lovers.



ABC's scheduling needed an overhaul as their entries rested in the middle to bottom of the pack.  OLTL and GH taking an extra 15 minutes did not dent competition from AW and GL, but both pushed past NBC's ailing Doctors.  CBS continued to rule the roost, but 1977 damaged their franchises, as NBC experienced this endemic as well.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1999-2000 Soap Ratings

Written by Bridger Cunningham


Sunset Beach left the air in December, marking the only scheduling change.


CBS experienced mild upticks in the ratings as NBC held mixed fortunes.  DAYS and GH lost considerable ground, AMC, ATWT, OLTL and GL all regularly vied for middle placement, and Passions experienced growth.  PC registered stable, while Beach went out with a record low season average.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1998-99 Soap Ratings

Written by Bridger Cunningham


An ailing AW ended its 35-year run, being replaced late in the summer by Passions.


Some soaps stabilized, while the middle of the pack became defined as the 3 range.  DAYS lost ground and fell to 3rd after a 3-season 2nd place run as B&B and Y&R stabilized.  GL took a massive half-point hit, and AW was cancelled amidst drops.  In its place, Passions punctured the Nielsen floor further.  Only Y&R and PC managed growth this season.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1997-98 Soap Ratings

Written by Bridger Cunningham


No schedule changes occurred this season


The drops continued as Y&R slid into the 6's, a range it had not seen since the 70's.  DAYS dropped seven-tenths, resulting in AW taking a half-point hit deeper into anemic territory.  Elsewhere, the ABC franchises slid further as AMC slid further down the charts, and OLTL landed in 8th Place, dropping into the 3 range.  PC also took a half-point hit, and BEACH and GL managed stable numbers.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1996-97 Soap Ratings

Written by Bridger Cunningham


The City lost power and cancelled inside two seasons.  In its place, ABC created a spinoff, Port Charles, out of the GH franchise.  And NBC attempted an Aaron Spelling soap in Sunset Beach, which crested a low tide in the ratings.


Save for NBC soaps DAYS and AW, the losses continued.  Y&R dropped a half point, as B&B hit new lows.  GH and AMC slid to new lows in the 4's, and ATWT and GL held steady.  OLTL dropped a half-point, and new soaps experienced mixed fortunes.  PC managed considerable growth over its predecessor, while Beach managed record lows for debuts.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1995-96 Soap Ratings

Written by Bridger Cunningham



Loving ended its run and was rebranded as The City during this season.


Only DAYS managed to rebound this season with a half-point spike, as AMC lost nearly a tenth and landed in 4th after claiming 2nd the last 4 seasons.  B&B also dropped, yet managed to retain more ground than AMC.  GH teetered on the 5.0 mark, and ATWT, OLTL and GL experienced major losses.  AW held steady, and Loving ended on a high note due to a clever murder mystery.  Tragically, its revamp managed to slaughter the ratings further.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1994-95 Soap Ratings

Written by Bridger Cunningham


For a second consecutive season, no changes occurred to any lineups.


The OJ Simpson Trial's damage is evident from this season as all franchises lost.  Y&R dropped over a tenth, AMC dropped a half, GH shed nearly a tenth, and B&B returned to the 5's with a half-point drop.  OLTL and DAYS held steady, while ATWT and CBS made severe drops of nearly a point.  AW tunneled down to abysmal territory, and Loving's already-soft delivery shed a half-point earning a cancellation/retool after a tough 12-year run.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1993-94 Soap Ratings

Written by Bridger Cunningham


No changes occurred to the lineup this season.


And then there were 10 soaps....  Y&R continued to inch upward as 2nd place AMC dropped nearly a tenth.  GH bounced back after a 10-year loss trajectory, and B&B finally reached the 6 range.  Elsewhere, DAYS bounced back and gained nearly a tenth, and AW lost the same seven-tenth gain.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1992-93 Soap Ratings

Written by Bridger Cunningham


Santa Barbara exited the lineup after 3 seasons of bottom-dwelling. 


AMC and Y&R enjoyed upticks despite being juxtaposed.  Elsewhere, fortunes were steady or experienced losses.  B&B pushed into 3rd place, while most of the 2:00-3:00 hour remained in the middle of the pack.  And DAYS lost more ground, falling to 8th.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1991-92 Soap Ratings

Written by Bridger Cunningham


No changes occurred this season to the lineups.


The ranks shuffled as several shows maintained as others dropped.  AMC proved to be the MVP of the season as its infamous twin in the well story grabbed viewers.  CBS remained steady, with ATWT jumping into 3rd as GH dropped into the 5's.  NBC returned to the bottom of the chart after an enjoyable 80's run.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1990-91 Soap Ratings

Written by Bridger Cunningham


The only scheduling change featured generations dying off after a soft run.


The drops continued, particularly for ABC.  GH dropped into the 6's, while OLTL dropped an entire point.  AMC showed signs of stability, and Loving reached last place after Generations ended.  Save for GL, CBS maintained its ground, and NBC's fortunes began to turn for worse.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1989-90 Soap Ratings

Written by Bridger Cunningham


No changes occurred to the schedule for the season.


Nielsen slides traversed most of the board, with NBC losing the most ground as most of its franchises lost a point.  CBS experienced mixed fortunes as GL and ATWT each lost nearly a point while B&B gained ground and Y&R maintained 1st place.  Over at ABC, AMC held steady, GH hemorrhaged and OLTL dropped into softer territory.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1988-89 Soap Ratings

Written by Bridger Cunningham


Two scheduling changes occurred in January 1989 as ABC parted with RH after nearly 14 years.  Elsewhere, the network attempted to recolonize the 12:30 timeslot with Generations.


Y&R usurped GH's title in 1st place, a rank it has held for nearly 30 consecutive years.  ABC's fortunes crumbled as all of its soaps lost ground.  Overall, the season held steady for most franchises.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1987-88 Soap Ratings

Written by Bridger Cunningham


The schedule remained intact for this season,


GH was losing steam fast, falling in threat of surging CBS vehicle Y&R.  AMC and OLTL bounced back, while 12:00-1:00 fairs RH and Loving continued to lose ground.  Over at NBC, SB reached its series high, showing signs it would be cracking into the middle of the pack.  Sadly, this was not meant to be.  And ATWT and GL continued to lose for CBS.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1986-87 Soap Ratings

Written by Bridger Cunningham




The middle of the season experienced changes for the lineup, as SFT bowed out in December 1986.  Elsewhere, CBS decided to spruce up the lineup and oust modestly-rated Capitol, which was losing ground fast.  CBS revamped the lineup by bumping ATWT back 30 minutes to allow new soap The Bold and the Beautiful to develop behind the network's strongest soap in March 1987.





The hemorrhages continued this season as only NBC held strong.  ABC lost ground with AMC and OLTL, Loving began to trickle downward and RH tunneled downward.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1985-86 Soap Ratings

Written by Bridger Cunningham


The schedule remained intact from the last changes late in 1984.


AMC held fairly steady, with OLTL reclaiming lost ground.  CBS, however lost considerable ground as all but Y&R lost viewers.  Over at NBC, SB showed signs of progression, DAYS and AW benefited from steadiness and SFT began to deteriorate approaching its 35th anniversary.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1984-85 Soap Ratings

Written by Bridger Cunningham



ABC experienced changes at the end of 1984 as their entire lineup struggled.  EDGE lost too much ground and was cancelled after nearly 29 seasons on December 28.  Prior to this change, ABC flip-flopped RH and Loving to allow the newer to grow, resulting in damage to RH as it had half of the viewers it did three seasons earlier




ABC's fortunes reversed as AMC and OLTL nearly shed a point.  CBS also experienced losses, though not to the same magnitude.  Only Loving and SB experienced mild growth, and the NBC lineup either held steady or ticked up.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings

1983-84 Soap History

Written by Bridger Cunningham


The only scheduling change implemented this season was NBC added new soap Santa Barbara after their lineup experienced a resurgence.


Y&R rebounded and gained nearly a point, breaking apart ABC's rule over the top of the chart.  CBS otherwise experienced welcome rebounds, and Capitol hit its series high this season.  NBC enjoyed growth as DAYS gained two points, AW nearly rebounded a point and SFT grew a half point.  SB debuted soft and showed signs of growth.

Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings